Shaun the Sheep in front of the Brighton Huts

Martlets has graze expectations for new art trail as it launches!

Local businesses invited to be part of the #BrightonFlock at Royal Pavilion preview event with Fatboy Slim. Get ready Brighton & Hove for a baa-rilliant new art trail coming in Autumn 2023.

In a special event held for potential sponsors, Martlets, the local charity that provides life-changing hospice care, has unveiled the character for its next art trail. Shaun the Sheep by the Sea will see a colourful cavalcade of one-off painted Shauns decorate Brighton streets from September next year for eight weeks.

The big reveal was held at the iconic Royal Pavilion on Wednesday 21 September, where Martlets ambassador and superstar DJ Norman Cook – aka Fatboy Slim – showcased a fabulous Regency inspired Shaun the Sheep, created by local artist Sarah Arnett.  Norman’s own Big Beach Café has committed to sponsoring a sculpture – proving there’s nothing woolly about this opportunity. He said “If you’re thinking about joining us in being a sponsor for the next trail, my advice would be to go for it! To be a part of such a creative and inspiring community project, in support of a local charity we couldn’t do without, is absolutely priceless.”

Fatboy Slim holding Shaun the Sheep

Previous Martlets’ run art trails Snowdogs and SnailSpace have seen thousands visit the city, helping to connect people from across communities as well as raise vital funds to ensure Martlets can keep caring.

In a truly ewe-nique opportunity, local businesses are being invited to sponsor a Shaun – joining among others Donatello, Tillo and Enter Gallery who have already committed their support to the trail. Brandwatch, the world’s premier social suite, has confirmed its role as headline sponsor of what promises to be the one of the biggest and brightest charity events of 2023.

With the last two years so heavily impacted by COVID, the charity hopes next year’s art trail Shaun by the Sea will be a chance to celebrate and connect with all the very best the diverse communities of Brighton & Hove have to offer.

Martlets CEO, Claire Irving, said At Martlets we support those who are dying, and we’re also all about bringing as much joy to life as possible. We’re passionate about connecting people in need with people who care. Shaun by the Sea will bring together individuals, families, fundraisers, volunteers, schools, artists, community groups and businesses in support of those affected by terminal illness in our community. We very much hope local businesses will seize this opportunity to be part of the #BrightonFlock with Martlets in 2023 and sign up today.”

Rachel Peacock from Aardman, the studio behind Shaun the Sheep, said “We are delighted to be working with the brilliant charity Martlets on their next trail. Shaun is such a well-loved character, entertaining fans for over 15 years with his mischievous adventures full of slapstick humour. We look forward to working with sponsors and artists to bring Shaun to the streets of Brighton & Hove; he is sure to add such fun and colour and we are in no doubt many will flock to be part of the fun!”

Shaun the sheep with local businesses

The trail is brought to the city in association with Wild in Art, the organisation who partnered with Martlets on the previous art adventures. The last two trails generated millions of social media impressions and global press and TV interest.

Charlie Langhorne, Managing Director and Co-founder, Wild in Art, added “I have no doubt that Shaun the Sheep will capture the imaginations of residents and visitors alike, while helping to raise vital funds for Martlets. With your support we can create an event that will have significant impact during the autumn of 2023”

2022 has been a significant year in the history of Martlets, seeing it celebrate 25 years of care and move to a temporary home at Maycroft Manor while work on updating its hospice site in Wayfield Avenue, Hove started. Thanks to the generosity of the local community, all of Martlets care is free.

Visit our Shaun by the Sea website to find out more about.

Regency Shaun at the launch event